Bernard Seah

Masters of Ceremonies
About This Project

Reference Of Events Hosted

This is a list of some clients and their major shows that I have done in recent years to events as far away as March 2007.  I started to DJ in 1989 during weekends and holidays of my undergraduate years.  8 years ago I started hosting events full-time.  The events that I host can be a simple one-man roadshow, playing music and making promotional announcements for the event to a formal Master of Ceremony (MC) on stage.  I do also provide voice-overs (VOs) for events, trailers, fashion shows and advertisements.


1. HP & Intel Launch Of Itanium the world’s first True 64MB chip in 2001

2. HP Services Group FY 2002 Kick-off in 16 Nov 2001

3. HP Team Building War Games in Chiang Mai Feb 2003 for regional offices.

4. HP Team Building Beach Get-Away Aug 2003

5. HP COMEX 2003

6. HP PSG Asia Pacific Leaders 2004 Awards and Gala Dinner in Chiang Mai 5, 6 & 7 Dec 2003

7. HP Cross Business Group FY 2004 Kick-off 16 Jan 2004

8. HP PSG Asia Pacific Finance Lunar New Year Dinner 19 Jan 2004

9. HP ESG Weekend Escapade to Bintan March 2004

10. HP Dealer Advisory Council 2004 in Ho Chi Minh City 10 – 12 Jun 2004

11. HP & SAP CIOs Seminar Aug 2004

12. HP Supplies Channel Dinner FY 05 Q1 Nov 2004

13. HP PSG Asia Pacific Leaders 2005 Awards and Gala Dinner in Hong Kong 3 – 6 Dec 2004

14. HP IPG FY 05 Kick-off Dinner 15 Dec 2004

15. HP Security On-line Seminar 18 Jan 2005

16. HP IT Show 11 – 13 March 2005

17. HP Media Centre PC Launch 23 March 2005

18. HP Carnival 22 –  24 April 2005

19. HP IPG Customers Conference 6 May 2005

20. HP CSG Presales Technical Partners Touch Program Batam 14 & 15 July 2005

21. HP & Dreamworks Animation SKG Making Of Madagascar 18 July 2005

22. HP MCPC with Intel’s Dual Core Processors COMEX 1 – 4 September 2005

23. HP Roadshow at Plaza Singapura 15 & 16 Oct 2005

24. HP Partners Dinner 11 Nov 2005

25. HP IPG BootCamp at Sheraton Towers 28 Nov 2005

26. HP IPG Retail Advisory Council in Seoul 30 Nov – 4 Dec 2005

27. HP PSG Asia Pacific Leaders 2006 Awards and Gala Dinner in Dubai 8 – 11 Dec 2005

28. HP PSG Asia Pacific Mobility Press Launch in Hong Kong 1-2 March 2006

29. HP TSG Asia Pacific Managed Business Growth Summit in Gold Coast 20 – 22 April 2006

30. HP PSG Singapore HP iPAQ Launch 10 May 2006

31. HP PSG Singapore HP & Compaq Notebook Launch 30 May 2006

32. HP TSG Proliant Innovation Tech Forum 4 July 2006

33. HP TSG Tech Forum @ HP  14 July 2006

34. HP TSG Security Solutions Seminar 17 August 2006

35. HP TSG Adaptive Infrastructure Seminar 5 September 2006

36. HP Asia Pacific and Japan Industry Analyst Summit 28 September 2006

37. HP PSG/IPG Christmas Press Launch 31 October 2006

38. HP ProCurve Networking FY ’07 Kick-off in Kota Kinabalu 14 – 17 November 2006

39. HP TSG Tech Forum 24 Nov 2006

40. HP PSG Asia Pacific Leaders 2007 Awards and Gala Dinner in Perth 9 – 12 Dec 2006

To date, I have also hosted at least an additional 35 smaller HP conferences, workshops and seminars from 2001.



1. Microsoft Launch of Windows 98

2. Microsoft Awards Night for partners in 98

3. Microsoft X’mas Bonanza 98

4. Microsoft Launch Internet Explorer 5 in 99

5. Microsoft X’mas Bonanza 99

6. Microsoft Geek Fest 2000

7. Microsoft X’mas Bonanza 2000

8. Microsoft Exchange and Collaborations Asia Conference with guest speaker Microsoft’s COO Bob Herbold in 2000

9. Microsoft Launch of Mech Warrior 4 in 2001

10. Microsoft Launch of Mech Commander 2 in 2001

11. Microsoft Launch Windows XP Home  in Oct 2001

12. Microsoft Launch Windows XP Professional-Deployment Conference in 2001

13. Microsoft Asia Pacific Summit in 2001

14. Microsoft Launch VisualStudio.Net March 2002

15. Microsoft Funan Games Fest April 2002

16. Microsoft Asia Pacific Conference Oct 2002

17. Microsoft Launch Tablet PC  Nov 2002

18. Microsoft Launch X-Box Gaming Console  Nov 2002

19. Microsoft Office Systems 2003 Launch Nov 2003

20. Microsoft Technology Day Technet Sessions 17 Feb 2004

21. Microsoft Technology Day MSDN Session 18 Feb 2004

22. Microsoft X-Box Live Press Conference March 2004

23. Microsoft Executive Circle Forum March 2004

24. Microsoft System Builders Fire Aunction March 2004

25. Microsoft Secure To Survive – Largest IT security event in Asia  12 & 13 May 2004

26. Microsoft MSDN Session 27 May 2004

27. Microsoft Technology Day MSDN Session 11 Aug 2004

28. Microsoft IT Managers Update 11 Aug 2004

29. Microsoft MSDN Session 29 Sep 2004

30. Microsoft Technet Session 30 Sep 2004

31. Microsoft BackPack.Net Seminar 16 Nov 2004

32. Microsoft IT Director’s Forum with guest speaker Microsoft’s CEO Steve Ballmer          19 Nov 2004

33. Microsoft Year End Party 2004 Asia-Pacific Operations Centre, Regional HQ and Singapore offices 28 Nov 2004

34. Microsoft MSDN Session 15 Dec 2004

35. Microsoft Technet Session 16 Dec 2004

36. Microsoft Lunar New Year Press Luncheon 14 Feb 2005

37. Microsoft – Infocomm Development Authority of Singapore – Ministry of Education           2 March 2005. Launching BackPack.NET Centre at the National Institute Of Education. This is the Classroom Of The Future LIVE! program that integrates modern IT applications, like Tablet PCs into the classroom environment.

38. Microsoft Tech-Ed Asia 24 – 26 Aug 2005

39. Microsoft FY06 Q2 brief 28 Oct 2005

40. Microsoft Lunar New Year Partners’ Luncheon 7 Feb 2006

41. Microsoft Launch Of 2006 Singapore MS Office Challenge & IT Academy 11 Apr 2006

42. Microsoft X-Box 360 PC Show 1 – 4 June 2006

43. Microsoft BackPack.NET SIEM REAP 28 Feb – 2 March 2007

(Red – indicating core products or regional events)



1. Symantec launch of Veritas NetBackup 6 and Enterprise Vault 4 Aug 2005

2. Symantec launch of 2006 Norton Antivirus & Internet Security 14 Oct 2005

3. Symantec launch of Backup Exec 10d & LiveState Recovery 6.0 19 Oct 2005

4. Symantec Multi-tier Email Security Workshop 8 Mar 2006

5. Symantec Executive Forum for Financial Services Industry 10 Mar 2006

6. Symantec Awards Night 6 Apr 2006

7. Symantec Vision 2006 Executive Forum 6 Oct 2006



Cable News Network engaged me for a weekend to promote their channel here in Singapore 5 and 6 August 2006



1. Adobe Photoshop World Asia 2006 Tour Singapore 19 July 2006

2. Adobe Max Conference Singapore 7 Nov 2006



1. Mercury BTO Enterprise Launch at Shangri-la 23 Nov 2005.

2. Mercury World Conference – Singapore 9 and 10 May 2006



1. Singapore’s 1st PC Modification Competition sponsored by Intel in March 2004.

2. Intel Hyper Threading Technology event @ Sim Lim Square 29th  & 30th  May 2004



EMC conference for the world’s leading company in IT Storage Solutions March 2004 and a smaller seminar in April 2006.



Avaya Customer Forum 2005 in March at Suntec City.


Infocomm Development Authority of Singapore

I have hosted 3 seminars for IDA introducing the Chairman of IDA as well as Assistant Chief Executives. The most recent on 26 Nov 2004 titled Connected Smart Homes.


Singapore Telecoms

I  hosted Singtel’s Family Day 2003 for an estimated 20,000 staff and their family members at The Singapore Discovery Centre 14 Sep 2003. I have also done a series of roadshows called Get-Your-Own-Line a few years back. More recently I hosted an annual gathering for the Global Business Unit in April 2006.


Ministry Of Home Affairs

In 2003 the Home Affairs Ministry launched a new logo to representing the “Home Team”.  The launch cum roadshow was held at the Suntec City Tropics Atrium.  The Guest Of Honour was none other then the Minister For Home Affairs. Also present were the Commissioner of Police, Chief of Civil Defense Force, Head of Immigrant and Checkpoint Authority, Head of Singapore Prisons Service and other senior officers of CNB, CISCO and MHA.


Standard Chartered Bank Credit Card Centre and Branches

I have been very aggressively working with StandChart to promote their credit cards as well as other banking services.  Just for the second half of 2001 I did no less than 20 roads show with StandChart.  I hosted their Annual D & D cum Awards 2002 along with no less than 30 roadshows in the same year.  I was pleased to host the presentation awards for the consumer banking division for 1st Half Year 2003. I am still actively involved in the roadshows at various branches island wide having done no less than 40 days in 2004. I also hosted the official opening of the 19th branch in Singapore 23rd Sep 2004 at Toa Payoh’s HDB Hub. In 2005, I hosted no less than 30 days of branch promotions.  October 2006 will also see me hosting another quarterly results and awards session.


Manhattan Card

The Manhattan MasterCard was launched in Singapore 22 Oct 2003. I hosted a series of roadshows at Shaw House and across Singapore in months of November and December 2003 along with Class 95 DJs like Maggie Lim, Mark Richmond and Glenn Ong. In 2004, I hosted about a dozen roadshows at various branches. 4th – 6th and 25th – 27th February 2005 saw the Manhattan Roadshow making its come back for the year. The Manhattan Roadshow continued 9 – 23 Dec 2005.


Spirit Of Enterprise Awards Ceremony

The Spirit Of Enterprise awards was held 10th Sep 2003 giving recognition to 38 small and medium enterprises at The Asian Civilizations Museum.


National Heritage Board

I hosted the volunteers’ awards and recognition night for National Heritage Board Sept 2003 at The Asian Civilizations Museum.



Interface is a world leader in wall to wall carpeting. I will be hosting their Asian Sales Conference 2005 in Bali 1st  to 4th  April 2005.


Flash N Splash

1. Quiksilver Singapore Beach Volleyball Championships 2001

2. Quiksilver Singapore Beach Volleyball Championships 2002

3. Roxy Jam 2002 – Contest to discover Singapore’s Roxy Girl

4. Quiksilver Singapore Beach Volleyball Championships 2004

5. Reef Bikini Babe Contest ‘06 21 & 26 July 2006


Premium Automobiles

This is the dealership for Audi cars in Singapore.  I have had the pleasure of hosting their D & D and also the launch of the new Audi A4 Cabriolet in Nov 2002.  I also hosted a Audi/Fuji Film event 16 April 2004 that saw a Audi TT being given away in the Fuji Film Grand Draw.



I have hosted many roadshows and product launches for this company for the last 7 years.  They carry over 30 designer fragrances like JGP, Calvin Klein, Davidoff, Isabella Rosillini, Bvlgari, Van Cleef & Arpels, Emenigildo Zegna, Alexander McQueen and many more since the mid 90’s.  The later few fragrances launched were Sunday 22 June 2003 for CK and 28 & 29 June 2003 for E. Zegna. The week beginning 21 July 2003 also saw a new ladies’ scent by Alexander McQueen. In November 2003 I hosted a charity event at Tangs for Tony & Tina held with Irene Ang and other celebrities from her talent company Fly Entertainment. In 2005, I worked on the Spring Limited Edition of L’ieu De Issey by Issey Miyake.


Sentosa Development Corporation

I was chosen to be 1 of 2 hosts for the first ever 24hr Go-Kart race on our resort island in 2002.



All of 3M’s retail annual road shows to bring their retail and consumer products to estate malls since 1998.  I also did the Centennial celebrations of 3M early 2002.


Exxon Mobil

I had the honour of launching the latest and most advanced automotive engine oil, Mobil 1 SuperSyn in May 2003 @ Laguna National Golf & Country Club.


Stadium Cove

Pet’s Day Out 3 held Feb 2003 was a really fun filled family event with games and contest held for pets and their owners.



When this company hit the local market recently promoting a money saving alternative for travel, I was proud to be the host for their numerous roadshows.


These are more clients that I have worked with.  Thay are Quantum, MTV Asia, Upload Magazine, Sony, National Panasonic & Technics, AIA, Nec, Kings Ice-cream, Apple Computers and Boat Asia. Finally, I do also work with PR agencies and advertising companies like Ogilvy & Mather and Hill & Nolton.

About the Certification

BizSAFE is a 5-step business safety programme designed to help companies in Singapore build workplace safety and health (WSH) capabilities. In September 2017, the programme has included SGSecure elements to help companies put in place measures to manage potential terror threats.

The key principles of the WSH Act is to reduce risks at the source, increase industry stakeholders ownership and áchieve good WSH outcomes and systems.

About The Award

The Promising SME 500 Campaign is a prestigious award that recognises the exceptional achievements of business men and women in Singapore. It highlights their commercial success and contributions to the economy and community at large.

The campaign also serves as a platform that showcases true stories of grit, courage and determination, so as to inspire aspiring entrepreneurs to pursue their dreams and ultimately create a sustainable entrepreneurial culture in our nation.